One of the fitness industry’s most recognisable brands, The Abs Company designs high-quality, patented equipment that targets core strength, HIIT, and glute development.
Founded by fitness professionals in 2006, its products – including the Ab Coaster®, TireFlip 180®, Glute Coaster™, and Ab Solo® – are now used in over 25,000 facilities across 68 countries.
Specialised Training Zones
The Abs Zone
A complete 6-minute core training circuit using 6 ab machines. It suits all fitness levels and includes a full accessory kit with digital signage and guided progression.
The Glute Zone
A dedicated, 150 sq. ft. space for safe, effective glute training. Features the Glute Coaster TL, Total Glute, and Glute Lift Elite to deliver results members want.
The HIIT Zone
A compact, functional training area ideal for group or personal training. Includes the SledMill™, TireFlip 180®, and Battle Rope ST®—all in under 150 sq. ft.
